Comparing the Role of Women in Emma and Jane Eyre Essay -- comparison

Throughout history women have played important roles in society. Women have gone through much adversity to get where they are today. Jane Austen and Charlotte Bront are some the pioneers of womens literature. Each shows their different aspects of a womens role in society in their books Emma by Austen and Jane Eyre by Bront. In both of these books the author shows how a woman deals with societies norms, values, and manners. Jane Eyre is an orphaned daughter of a poor family. She is brought up by her aunt Sarah Reed. Where she is torment and tortured by the aunt and the family. She is not very pretty and is barely on the social structure. On the other hand Emma Woodhouse is a beautiful young lady and is financially sound. She is raised by her maternal father. In Emma, Emma Woodhouse is in search of finding the appropriate man for herself is the main theme. As the reader goes deeper into the text Emma lento progresses into a self-deception. Having since childhood been obliged to manage her father, she still likes to manage things, and particularly people. She manages to manipulate everyone except Mr. George Knightley. In Jane Eyre, Jane demonstrates a strong need to be herself, to satiate responsibility for her action. She is put to the test by her daily teasing and abuse from her cousins. When she is brought to a boarding school she soon distinguishes herself through her classes. Eventually ends up in Thorn... ... finds out the Bertha Mason Rochester set it on fire and jumped off the roof. Austen in a way showed this as a rebirth for Rochester and Jane Eyre. Jane returns to Rochester even though he suffered an amputated hand and is blinded by the fire. Eventually they marry and Rochester regains his sight in one eye and produces a son. In both of these books the author shows how a woman deals with societies norms, values, and manners. Jane and Emma endure harsh realities in life. Jane had to be a strong character to go through wh at she did. Emma not as strong but the determination in find a spouse. Even though Jane and Emma had different hardships the had similar characteristics. They both had wisdom, imagination, and character.

Racial Profiling by Police in Canada Essay -- systematic discrimination

Systemic discrimination has been a part of Canadas past. Women, racial and ethnic minorities as well as First Nations people have tout ensemble faced discrimination in Canada. Policies such as, Charter of Rights and Freedoms, provincial and federal Human Rights Codes, as well has divers(a) employment equity programs have been placed in Canadas constitution to fight and address discrimination issues. Despite these key documents placed for universal rights and freedoms primitive and other minority populations in Canada continue to be discriminated against. Many believe there is no discrimination in Canada, and suggest any lack of mastery of these groups is a result of personal decisions and not systemic discrimination. While others feel that the legislation and equality policies have yet resulted in an equal society for all minorities. Racism is immersed in Canadian society this is clearly shown by stories of racial profiling in law enforcement. The key to understanding racia lized profiling is to understand what systemic discrimination and profiling mean. Systemic discrimination sometimes called systemic racism is defined as, Patterns and practices which, although they may not be intended to disadvantage any group, screwing have the effect of disadvantaging or permitting discrimination against racial minorities (Comack, 2012, p30). Profiling in policing is defined as, The inverse of law enforcement. In law enforcement, a crime is find and the police then look for a suspect who might possibly have committed it. Profiling means that a suspect is discovered and the police then look for a crime for the person to have possibly committed (Tator & Henry, 2003, p3). The act of racial profiling is found in many assorted insti... ...sxComack, E. (2012). Racialized policing Aboriginal peoples encounters with the police. Black Point, Nova Scotia Fernwood Publishing.Holbert, S., & Rose, L. (2006). It is difficult to establish whether racial profiling is occu rring, In D. E. Nelson, Racial Profiling. Farmington Hills Greenhaven push.Hulbert, M. A. (2011). Pursuing justice An introduction to justice studies. Black Point, Nova Scotia Fernwood Publishing.Satzewich, V., & Shaffir, W. (2009). Racism versus professionalism Claims and counter-claims intimately racial profiling. Project Muse, 51(2), p199-226. doi 10.3138/cjccj.51.2.199Tanovich, D. M. (2006). The colour of justice Policing race in Canada. Toronto, Ontario Irwin Law.Tator, H., & Henry, F. (2006). Racial profiling in Canada Challenging the myth of a few bad apples. Toronto, Ontario University of Toronto Press Incorporated.

Frederic Chopin Essay -- Composer Biography Papers

Frederic ChopinFrederic Chopin, the Polish composer and pianist, was born on March 1,1810, fit to the statements of the artist himself and his family, but according to his baptismal certificate, which was written several weeks after his birth, the date was 22 February. His birthplace was the village of Zelazowa Wola, part of the Duchy of Warsaw. The musical talent of Frederic became apparent extremely too soon on, and it was compared with the childhood genius of Mozart. Already at the age of 7, Frederic was the author of two polonaises, the starting time being published in the engraving workshop of Father Cybulski. The prognostic was featured in the Warsaw newspapers, and little Chopin became the attraction and ornament of receptions given in the aristocratic salons of the capital. He also began good-looking public charity concerts. His first professional piano lessons lasted from 1816 to 1822, when his teacher was no longer able to give any more help to a pupil whose skills surp assed his own. Wilhelm Wrfel, a illustrious pianist and professor at the Warsaw Conservatory, supervised the further development of Frederics talent. Wrfel would offer valuable, although irregular, advice as regards performing the piano and organ to girlish Chopin. Frederic later attended the Warsaw Lyceum where his father was one of the professors. He spent his summer holidays in estates belonging to the parents of his school friends in various move of the country. The young composer listened to and noted down the texts of folk songs, took part in peasant weddings and harvest festivities, danced, and played a folk instrument resembling a double abstruse with the village musicians all of which he described in his letters. Chopin became well acquainted with the fol... ...ttish aristocracy. This exceptionally hectic life style and excessive strain on his intensity from constant traveling and numerous performances, together with a climate deleterious to his lungs, further damag ed his health. In November of 1848, despite frailty and a fever, Chopin gave his last concert, playing for Polish migrs in the Guildhall in London. A few days later, he returned to Paris His rapidly progressing disease made it impossible to continue giving lessons. In the summer of 1849 the eldest sister of the composer came from Warsaw to take care of her ill brother. On October 17, 1849, Chopin died of pulmonary tuberculosis in his Parisian flat. Though he was buried in Paris, his heart was removed from his body and was placed in an urn installed in a pillar of the Holy Cross church in Krakowskie PrzedmiscieBibliographyGroves music Dictionary

Essay --

1.There is a very homoerotic/masculine olfaction from the opening scene of Rambo III. We are introduced to a ripped and glistening character that looks like he has been bathing in baby oil/tanning oil for the recent 48 hours. There is nothing that seems to hurt Rambo as he takes every blow delivered to him in the opening scene. He is also willing to kill unnumbered amounts of Russians in order to save the American general. The game that Rambo learns to play? It is only a physical game played with goat carcass. Rambo is made come to the fore to be un-stoppable and even God-like. When Trautman reveals that Rambo is coming to resue him, Zaysen asks Trautman who he thinks Rambo isGod? Trautman replies, No, God would have mercyhe wont. Rambo would rather die than not fight for what he believes in. horizontal at the end, when all seems lost, he refuses to go down without a fight. His determination to fight is the greatest testament to his masculine identity. The Afghanis respect thi s and in this sense, Rambo almost becomes a martyr to them. By the end, it almost seems like they arent fighting for themselves, but for Rambo In relation to Jeffords, the hard-body physique is clearly present with Stallones character as are the narratives of heroism, toughness, strength, etc in the hold which helps to clearly demonstrate the mastery everywhere foreign enemies.2.Orientalism is the way that the Middle East is depicted by its friendly acquaintances over in the West. In other terms, it is a racist discourse which constructs the orient for Western aggrandizement. The way that the Afghans are depicted in the film alongside Rambo makes the earreach sympathize with them. The little boy also looks up to Rambo. He looks up to him a masculine father-figure. Using th... ...ew what we know now. If only they knew about how 9/11 and the actions the Bush administration took because of it. Furthermore, I wouldnt be surprised if the same question asked of Rambo Wheres the honor here? is asked today by Afghans/Pakistanis wondering where the honor is in unmanned drones? It was hard to figure out who to root for in the filmespecially with historical biasbecause the Taliban and entire nation of Afghanistan are made out to be heroes in the film. Back then, it may have been acceptable to insinuate that anyone fighting Russia was practically Christ. They are even referred to as freedom fighters in the film (President Reagan would use this term as well). Today though, we have to watch this film while knowing about the death and destruction caused by terrorists on family line 11. Back then, our present enemies were our former comrades.

The Fatal Grudge :: essays research papers fc

For I have decided to send Ad PatresSpanish for to the fathers the feminists who have ruined my life.-Marc Lepine, felo-de-se note.It was the early evening of December 6, 1989 just nineteen days before Christmas. The students of Montreals Ecole Polytechnique were just finishing their classes when a stranger walked into the engineering building. standardised a sadistic Santa he carried a Sturm Ruger Mini-14 automatic rifle, knives and bandoleers of ammunition. The stranger was Marc Lepine. At the end of the day he would be dead along with 14 wo hands release a suicide note blaming feminists for his actions. Marc Lepines brutal actions are a shocking reality check of the growing number of savage acts done by men towards women.There has always been a difference between men and women and how both treat each other. You could say the two genders secretly hold a grudge against one another. This grudge will on occasion surface and cause conflict between the two either in a dispassionate matter or violent outburst. What causes this resentment? In the womens case many feel they do not have the same privileges that men have. On the other hand, some men say that women are now stealing the privileges which were hard enough to attain while competing with their own gender. Stevie Cameron also recognises this and states Sharing index finger is not easy for anyone and men do not find it easy to share among themselves, much less with a group of equally talented, able women. (2) This tautness is then the hotbed from which these acts of violence must originate from.Women are considered by most men to be less physically inclined. Is this true? In the past men have always been the symbols of strength and fortitude, while the women represented the more gentler and timid qualities. This unfair outlook is alive and well in todays day and age. Although its not nearly supported as strongly as it once was it still sits in our subconscious, dictating our actions as a society. For in stance, if you took a 18 course of study old boy and a 18 year old girl, they have a very different set of rules to follow. These rules are set by their parents who reconstruct them based on the previous presumptions. So the girl will find it unfair that the boy, who is considered her equal, can go where he wants, when he wants.

The Fatal Grudge :: essays research papers fc

For I have decided to send Ad PatresSpanish for to the fathers the feminists who have ruined my life.-Marc Lepine, self-destruction note.It was the early evening of December 6, 1989 just nineteen daylights before Christmas. The students of Montreals Ecole Polytechnique were just finishing their classes when a stranger walked into the engineering building. interchangeable a sadistic Santa he carried a Sturm Ruger Mini-14 automatic rifle, knives and bandoleers of ammunition. The stranger was Marc Lepine. At the end of the day he would be dead along with 14 wo workforce divergence a suicide note blaming feminists for his actions. Marc Lepines brutal actions are a shocking reality check of the growing number of savage acts done by men towards women.There has always been a difference between men and women and how both treat each other. You could say the two genders secretly hold a grudge against one another. This grudge will on occasion surface and cause conflict between the two eithe r in a tranquil matter or violent outburst. What causes this resentment? In the womens case many feel they do not have the same privileges that men have. On the other hand, some men say that women are now stealing the privileges which were hard enough to attain while competing with their own gender. Stevie Cameron also recognises this and states Sharing government agency is not easy for anyone and men do not find it easy to share among themselves, much less with a group of equally talented, able women. (2) This strain is then the hotbed from which these acts of violence must originate from.Women are considered by most men to be less physically inclined. Is this true? In the past men have always been the symbols of strength and fortitude, while the women represented the more gentler and timid qualities. This unfair outlook is alive and well in todays day and age. Although its not nearly supported as strongly as it once was it still sits in our subconscious, dictating our actions a s a society. For instance, if you took a 18 socio-economic class old boy and a 18 year old girl, they have a very different set of rules to follow. These rules are set by their parents who puff them based on the previous presumptions. So the girl will find it unfair that the boy, who is considered her equal, can go where he wants, when he wants.

Does emerging energy technology have the potential to provide power for the entire Tanzanian population affordably?

our site CUSTOM ESSAY WRITING DISSERTATION EXAMPLES glomThis study proposes to examine the manipulation of acclivitous pushing technology and policy variety and how this impacts developing economies. Employing Brazil as an example, this research identifies and assesses opportunities for the expansion of sustainable strength and policy for the nation of Tanzania. The value of this study rests in studying the link between energy innovation, organisational culture and increased capacity.1 Introduction1.1 BackgroundThe identification and application of emerging energy technology is at the forefront of field of study economic growth (Timilsina, 2012). Many studies illustrate the contention that innovation and organisational culture aw atomic number 18ness outhouse grow economic prosperity, thereby increasing the adoption of valuable technology, leading to a better standard of living for many populations in emerging nations (Barry et al, 2011). This research rests on the hypot hesis that emerging nations that adopt emerging technology and policy opportunities have the potential to increase national use and underlying standards of living. Assessing both the cultural expectations and the energy industry opportunities provided in Brazil, this research determines if performance in Tanzania should be boosted by an industry and leadership that aligns cultural policy with the objectives of the energy market to accomplish national goals.1.2 Aims & ObjectivesThe objective of this studyDetermine the viability of emerging technology and energy policy to provide power and a better standard of living for the Tanzanian population. In order to accomplish this objective a case study based on the more developed nation of Brazil impart provide corporeal world demonstration of the strengths and detriments of the forward-looking energy policy approach.1.3 Research QuestionsThe research questions are as followsWhat is the relation of emerging energy technology to Organisat ional Culture How are innovative energy processes facilitated by Organisational Culture How does a culturally innovative energy strategy impact a nation How does Organisational learning and energy innovation enable an industry to respond to Tanzanias requirements Is innovation necessary to sustain access to emerging market opportunities 2 Literature Review2.1 Energy InnovationEnergy innovation is delimit as the introduction of new methods or products into a market or policy setting (Ahlborg et al, 2014). This suggests that new technology can have an impact on an existing energy market such as Tanzania.2.2 Organisational CulturePractices, policies and priorities that are held by a society are directly responsible for the acquisition and application of innovative policy and technology (Hall et al, 2011).With this evidence, there is a clear suggestion of a link between cultural perception and technological adoption.2.3 Implementation and Assessment of ripe ImpactOne of the primary dr ivers of organisational structure is positive production and progress during implementation (Christensen, 2005).Assessing the efforts over time using Hofstedes cultural dimensions as a cultural irradiation and the STEEPLE instrument to assess industry options provides a well-rounded illustration of impact.3 Methodology3.1 ApproachBoth deductive and inductive avenues were reviewed with the decision that the best method for this research allow for be the Interpretivism or the Qualitative approach (Cresswell, 2011). Secondary research based on a case study of Brazil evaluated using Hofstedes heathen dimensions to evaluate societal influences alongside the STEEPLE industry analysis thereby providing the working infrastructure evidence. This strategy will be adopted for this study so that existing data can be effectively accumulated and analysed.3.2 Research StrategyQualitative, Interpretative research methods will be used so that the literature can provide a wider analysis of the s ubject matter. This form of research will provide a solid foundation for well-balanced study.3.3 Data Collection Instruments and MethodsThe resources that will be used include text books, journal articles, online databases, government reports and applicable websites.5 ReferencesAhlborg, H. and Hammar, L. (2014). Drivers and barriers to rural electrification in Tanzania and MozambiqueGrid-extension, off-grid, and renewable energy technologies. Renewable Energy, 61, pp.117124.Barry, M., Steyn, H. and Brent, A. (2011). Selection of renewable energy technologies for Africa Eight case studies in Rwanda, Tanzania and Malawi. Renewable energy, 36(11), pp.28452852.Christensen, C. (2005). The innovators dilemma. 1st ed. New York HarperCollins.Friebe, C., von Flotow, P. and Taube, F. (2014). Exploring technology diffusion in emerging marketsthe role of public policy for wind energy. Energy Policy, 70, pp.217226.Hall, J., Matos, S., Silvestre, B. and Martin, M. (2011). Managing technological a nd social uncertainties of innovation the evolution of Brazilian energy and agriculture.Technological Forecasting and Social Change, 78(7), pp.11471157.Strauss, S., Rupp, S. and Love, T. (2013). Cultures of energy. 1st ed. Walnut Creek, CA Left Coast Press.Timilsina, G., Kurdgelashvili, L. and Narbel, P. (2012). Solar energy Markets, economics and policies. Renewable and Sustainable Energy Reviews, 16(1), pp.449465.

Applications of Biochemistry Essay

Blood is one of the most important fluids in the human dead body. It helps carry nutrients such as oxygen to the cells in the body and transports out wastes like carbon dioxide and other metabolites from these cells. Since blood is the medium through which the different organs and tissues in our body communicates, keeping a close ticker on the constituents of a blood try out would provide a good indication of the functioning of the human body.Blood gas tests argon ordered for uncomplainings who expertness have symptoms of pH imbalance, extreme levels of oxygen/ carbon dioxide, or in order to evaluate the functioning of organs such as the kidneys and the presence of disorders such as diabetes. The latter tests are measured through the analysis of electrolytes and metabolites in the blood. Patients who are on a ventilator in a hospital may have their treatment procedures also monitored using a blood gas analysis test.In the Core Laboratory of University Hospital in London, Ontari o, the Gem premier 3000 Blood Gas Analyzer is used in order to perform tests on patient ofs. There are two analyzers present in this laboratory. Both machines nooky run tests for levels of pH, partial pressure of carbon dioxide, partial pressure of oxygen, Na+, K+, Ca++, and hematocrit (Hct). One of the machines however, is also capable of running glucose and suck up tests as well.One other final blood constituent that is also analyzed in this analyzer is for carboxyhemoglobin. If a sample is to be tested for carboxyhemoglobin, the sample must be injected from the syringe into the GEM cuvette. The cuvette is then inserted into another analyzer in order to test carboxyhemoglobin levels. The samples collected for blood gas analysis tests squeeze out be arterial, venous, or capillary blood.Reference Range values of measurements in the normal range using the Gem Premiere 3000 (UCSF Medical Center, 2011). All samples are delivered to the laboratory in syringes or capillaries from th e bedside of the patient in the hospital. A sample that arrives from the Operation Room can only be stored for and has to be analyzed inside 15-20 minutes. Samples that are delivered to the laboratory on ice can be stored for one hour maculation all other samples must be analyzed in spite of appearance half an hour. Unlike other samples that are analyzed in the lab, these samples are not archived after analysis.All samples must also be unassailableed among the hands before being analyzed in order to mix the contents thoroughly. All syringes with samples contain a coating of heparin sulfate in order to avoid the clotting of blood samples. Once the source of blood sample (arterial, venous, capillary) has been selected on the display screen of the analyzer, the sample is checked for clots. This is done by testing a drop or two onto a gauze pad. The barcode on the sample syringe is then scanned in order to read the patient ID and store the results.A message then appears on the scree n of the analyzer that reads Present sample now. The tip of the syringe can then be inserted at an angle, into the needle that protrudes from the Analyzer. The results will then appear on the screen and be saved on the patients profile according to their ID that was scanned. The precaution conducted on the Gem Premiere 3000 is very minimal. The Gem Premiere 3000 contains a cartridge that has electrodes with all the calibration measurements for the machine.The analyzer is checked daily for printer paper. either week, quality control tests are run in order to ensure the accurate working of the Gem Premiere 3000. The two control tests administered are the little Care QC ContrIL9 and the GEM critCheck. The first control tests for the proper analysis of of pH, partial pressure of carbon dioxide, partial pressure of oxygen, Na+, K+ and Ca++, while the second control tests for hematocrit low and normal levels (UCSF Medical Center, 2011).The cartilage with electrodes for calibration meas urements expires every three weeks. However, if there is a power cut or an issue with the analyzer, the cartridge must be changed immediately before any other tests are conducted. Once the cartridge has been replaced, it takes half an hour for the cartridge to warm up after the CVP control has been run and before tests can be run again. Once all the tests are run, they are saved on the patients profile and are available for access by all physicians and hospital staff throughout the hospital.

Luxury Brands Insights Essay

Over socio-economic classs, Indias tryst with high life distinguishs has changed gears. With high disposable incomes and a penchant for every(prenominal) things sumptuousness amongst affluent Indians on the rise, the country is rising as the next stop all oer for global highlife stigmatizes such as Gucci, Christian Dior and Versace. However, we must realize that luxuriousness grocery storeing is a whole vernal clustering-game altogether, any(prenominal)(prenominal) from the perspective of the market placeer as well as the sumptuosity consumer. It in that locationfore becomes important to view it both in relation and isolation from the regular goods marketing.To achieve the above objective, we would original look at how lavishness goods are different from regular goods and then go on to explore some facets and trends of the sumptuousness goods as well as their market and consumers. This analytic thinking would finally sum up into a SWOT analysis of the sumptuosity goods segment, thereby helping in obtaining a birds eye view of the exercise at hand. Considering that the highlife concept has interchangeed to the new meaning, we would get on delve into that aspect to understand the drivers for extravagance defacements presently, as well in the time to come.This is followed by a luxury potential determination of the Indian market both in terms of quantitative growth factors as well as qualitative initiatives. INDEX Abstract5 Objectives & Sub Objectives6 Research Design6 Getting To Know prodigality8 digression Between Regular & luxury Goods10 Luxury In India14 Qualitative Insights15 Quantitative Insights16 The Affluent Indian Profiling The Indian Luxury Consumers17 Classification Of The Indian Luxury Consumer21 4p Trends24 Consumer Trends29 Strategies For Luxury pabulum marketing In India57 Moving Forward66 References69 Annexure70.Why do I need to know how the watch market is doing? Im in the problem of luxury P guileick Heiniger, CEO, Rolex GETTING TO KNOW LUXURY Luxury brands collapse often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give the consumers the satisfaction of not solo owning expensive items but the extra-added psychological benefits alike(p) esteem, prestige and a sense of a high status that reminds them and others that they belong to an exclusive group of totally a select few, who can afford these belly items.The luxury sector targets its products and operate at consumers on the top-end of the wealth spectrum. These self-selected elite are more or less price insensitive and choose to spend their time and m bingley on objects that are plainly opulence rather than necessities. For these reasons, luxury and prestige brands turn all over for centuries commanded an unwavering and often illogical customer loyalty. Luxury, derived from the Latin word luxus, core indulgence of the senses, regardless of cost. Luxury brands are brands whose ratio of running(a) utility to price is low fleck that of intangible utility to price is high.Such brands share characteristics like consistent premium quality, a heritage of craftsmanship, a recognisable agency or design, a limited production run of any item to ensure exclusivity, an element of uniqueness and an ability to keep coming up with new designs when the category is mood-intensive. THE market for luxury brands in our country has expanded in recent times. With income levels going up, customers prepared to secure such brands are growing in numbers. accord to an NCAER Household Income Survey, in 2001-02, there were 20,000 families in India with annual incomesof more than Rs 1 crore. By 2005, that number increased to almost 53,000. By 2010, India will collapse some 1, 40,000 crorepatis. Retail management company KSA Technopak estimates the market for luxury and high-end clothing in India at Rs 1,000 cror e and for accessories at another Rs 1,000 crore. CHARACTERISTICS OF THE LUXURY INDUSTRY 1. Luxury is a product category in itself This can be best explained by the fact that both an expensive watch and an ar twainrk can be considered to be luxury items.Therefore, all luxury marketers are not just competing in their technically defined product categories (like manufacturers of refrigerators compete amongst themselves) but for the wallet share of luxury goods in total. 2. The meaning of luxury had changed Luxury has moved from its old meaning of ownership that is in any case known as conspicuous exploitation up Conspicuous consumption is a term used to describe the lavish spending on goods and services that are acquired mainly for the purpose of displaying income or wealth rather than to take a real need of the consumer.In the mind of a conspicuous consumer, such display serves as a means of attaining or maintaining social status. prejudiced consumption, a necessary corollary, is the term applied to consumption of goods and services for the deliberate purpose of inspiring envy in others has now changed its objects to the new meaning of the encounter / fulfilment derived from possessing a certain object. 3. Aura is more important than exclusivity Exclusivity is something that cannot be ensured to a great extent and neither is it the prime requirement of a luxury consumer.The consumer free-bases his decisions on the relevance of the aura of the brand to his fulfilment or actualization needs. 4. Trading up A mass of wealthy people find emerged the adult male over, give rise to a large section of consumers who are now moving to luxury / premium brands, thereby creating great business opportunity for luxury marketers. 5. Trading down Today, fashion brands are giving luxury brands competition because of marketing mix and branding strategies, which earn it acceptable to pair these two brands. This is something that was not practiced before. eg. palling an Armani shirt with a pair of GAP jeans 6. Emergence of luxury brands.Sea of luxury brands pull in emerged giving a wide choice to consumers, in all segments of luxury goods. 7. Factors at play In luxury marketing there is a subtle interplay between three factors that most strongly influence the luxury consumer to buy product brand dealer or stores brand or service providers personality and price/ prise relationship 8. Customer loyalty is more important that brand awareness Rather than focus on measuring the brand awareness of a luxury company, measuring customer loyalty is far more significant a metric regarding the success or failure of corporate dodging to connect with the luxury consumer.CONSUMER PERSPECTIVES TOWARDS LUXURY Consumers can be segregated in 3 groups according to what luxury means to them Luxury is Functional these consumers tend to buy luxury products for their spiffing functionality and quality. Consumers in this segment, the largest of the three, tend to be older and wealthier and are willing to spend more m oney to buy things that will last and have enduring value. They buy a wide array of luxury goods, from artwork to vacations, and conduct extensive pre-purchase research, making logical decisions rather than emotional or impulsive.Messages that highlight product quality and are tuition-intensive are powerful with this group. Luxury is Reward these consumers tend to be younger than the first group but older than the third. They use luxury goods as a status symbol to say Ive do it They are motivated by their desire to be successful and demonstrate this to others. Luxury brands that have widespread recognition are popular, however they dont wish to appear lavish or hedonistic in their appearance. They compliments to purchase novel luxury that demonstrates importance while not leaving them open to criticism.Marketing messages that communicate acceptable exclusivity resonate with this group. Luxury is Indulgence this group is the punyest of the three and tends to allow in younger consumers and slightly more males than the other two groups. Their purpose for luxury goods is to lavish themselves in self-indulgence. They are willing to pay a premium for goods that state their individuality and make others take notice and are not overly concerned with product longevity or possible criticism. They enjoy luxury for the centering it makes them feel therefore they have a more emotional approach to purchases.They respond well to messages that highlight the unique and emotional qualities of a product. DIFFERENCE in the midst of REGULAR & LUXURY GOODS Luxury has never been something easy to define, yet this mystery concept is something highly desired by one and all alike. We look at delving deeper into this mystery and aura of luxury goods by way of comparing them against regular goods as well as highlighting the characteristics of the luxury industry. Strategies for Luxury Marketing in India There are convention al foundations for ensuring success of a brand and they are listed below in brief 1.The brand must be expansive Which means it should be full of innovation opportunities for the marketer and in terms of satisfying the divergent needs of the luxury consumer 2. The brand must tell a bilgewater It is this story, of either heritage or performance or other aspects that goes on to build the aura of a brand over time. The story always accentuates the identity of the brand. 3. The brand must be relevant to the consumers needs Depending upon the mindset of the luxury class, it is imperative for a brand to satisfy those needs, whether they are for recognition or functional use etc.4. The brand must align with consumers values A brand that does not concur with the basic values of a consumers rules of order has a small chance of succeeding because luxury items are forms of expression or identification for a luxury consumer. This makes it difficult for the consumer to adopt the brand in such cases. 5. The brand must perform Irrespective of which category the brand belongs to, a performance assurance is a must for the brand if it wishes to be in the evoked set of luxury consumers, considering the price being paid for luxury. INDUSTRY OVERVIEW.In the past, brands like Liz Claiborne and Pierre Cardin tested Indian waters but made a hasty retreat following poor customer response. This led to a general perception that India is even so not ready for luxury brands. only when now that impression is changing. umteen leading global luxury brand marketers have started taking our market seriously. Luxury goods marketing is a different ball game as the type of customers involved fall in a different class altogether. These customers are influenced more by glamour and style and want to stand out in a crowd.They do not bat an eyelid whey they buy a Vuitton bag costing Rs 50,000 or a Mont Blanc diamond-encrusted pen for Rs 50 lakh, Ermenegildo Zegnas top-of the-line, custom-tailored suit costing Rs 6 lakh or a mid-range Louis Vuitton briefcase priced Rs 1. 27 lakh. As these figures suggest, luxury brands are prestige products characterised by high-involvement decision-making that is strongly related to the persons self-concept. Sensory gratification and social approval are the primary factors in selecting a prestige product.Cutting prices or giving discounts can be detrimental in case of luxury brands. A high price implies a higher level of quality and also suggests a certain degree of prestige. Similarly, distribution should be restricted. Status-sensitive consumers may reject a particular product if the feeling of exclusivity goes away. Managing luxury brands is as much an art as a science. The challenge is to create a demand for something which is not really needed. After all, it looks crazy to spend Rs 50,000 on a handbag or Rs1,27,000 on a briefcase. Creativity plays a key role in creating such a premium image.Many luxury brands achieve legitimacy and fas hion authority as a result of the creative talent of their design teams who respect the brand heritage and yet continuously reinvent it. MARKET surface AND INDUSTRY GROWTH RATE With the European and American markets r for each oneing a saturation point, leading players are now concentrating on the BRIC countries and the action is expected to shift to India, being the fastest growing luxury market, growing at 25%. , and is expected to maintain these rates for the next 10 years. The Indian Luxury Market is estimated to be to be USD 4. 35 billion and this forms only 2% of the global share.The growth of luxury markets is on the basis of GDP per-capita growth and the High Networth Individuals (HNIs) in a country. India will be the second largest economy by 2040. Factors like Consumer Attitudes, Real Estate, Regulatory Environment and Ecosystem are important for the growth of luxury market and these are improving in the country. India has 83,000 millionaires and every year 16,000 more ar e getting added to this. The main trigger behind Indians indulging in luxury is to expose status, and the consumers here are becoming aware of leading global brands in the space, but tend to be extremely value conscious.There is a honorable population engaging in outbound travel and getting exposure to global luxury market. The Indian consumer wants not just to be pampered, but entertained, randy and Inspired by Luxury brands and hence global players will have to look at innovative methods of reaching and engaging customers to succeed in the Indian market. With India emerging as one of the important players in the Luxury Space, the rich and famous across the globe are interested in exploring Indian Luxury products. Also, because of the availability of high disposable income Indians have developed an appetite to live a lavish lifestyle.India is being looked upon by the entire world as an emerging market and a potential Global hub. Hence, considering the potential of the Country ma ny big brands from across the Globe either have set up their base here or are planning to do the said(prenominal). GDP CONTRIBUTION The Gross Domestic Product or GDP is the indicator of the performance of an economy. According to the estimates of 2008, Indias GDP is $1. 209 trillion and this is slated to make improvement in the coming times. It is estimated that Indias GDP will grow by 6. 5% in the year 2009.In 2008 the countrys GDP was 9% the slowdown that has been witnessed this year in the estimates is largely due to the slowdown witnessed by the agriculture and the industrial sectors. A look at the India GDP composition sector wise throws up some interesting figures. The agriculture sector contributed 17. 2% industry contributed 29. 1% while the service sector had a contribution of 52. 7% according to 2008 estimates. FDI LIMITS AN INTERESTING FACT What is the size of US Luxury Market? A) A third of Indias GDP B) Half of Indias GDP C) Equal to Indias GDP D) More than double Indi as GDP ANS D) More than double Indias GDP.While India will certainly not match the US, lacquer or China in terms of its domestic market size for luxury goods and services for decades to come, its influence on global luxury business will steadily increase in the coming years. The reasons are many and mostly historical. Unlike Japan or China, India has a history and a tradition of luxury for millennia. It has an influence on textiles and handwork on them, on gems and their setting in jewellery, in food (including ingredients and spices), on natural skin and body care, on fragrances and cosmetics, and even furniture, furnishings, and objects dart.For centuries, Indias nobility and the wealthy have been used to commission and patron plant life of luxury and extraordinary human skill. LUXURY MARKET SECTORS SECTORS KEY PLAYERS MARKET SHARE % Jewellery 27 Clothing 16 Digital Accessories 13 snip Wear 8 Cosmetics & Skin Care 8 Foot Ware 6 Wine & Liquor 6 Accessories 6 Fragrances 4 Crystal Wear 2 Others 4 The Key Player Analysis The following table summarizes the marketing mix adopted by the 4 leading luxury brands.In order to arrive at successful strategies to market luxury in India, it is pertinent to look at the marketing strategies instituted by the existing luxury players in India. Product Price Place Promotion Valentino offers a limited assortment due to the nascent demand of gowns in India. This is attributed to Indian womens preference of sarees over gowns. Because of this trend, Valentino has launched saree inspired gowns in their in style(p) collection. Valentino has also included a few sarees (worn by Elizabeth Hurley) in its trademark red in their collection. Valentino claims to charge prices same as their western counterparts. Opened its first store in August 06 at Delhis Shangri La hotel. it is currently looking for space to open a standalone store each in bangalore, Mumbai & surprisingly, Ludhiana. Has no plans of opening a store in a luxu ry mall due to a fear of dilution of identity. The brand owns numerous stores in China. The brand has little promotional carriage. In the west it relies on red carpet events & fashion shows to promote its gowns. However due to deficiency of such events in India, it uses little crisscross advertisements from abroad in India.They predominantly feature Hollywood actresses & models. Product Price Place Promotion The brand offers a smaller assortment of their products in west in India. This is attributed to the cultural difference & the differences fashion trends. The brand claims to price their products equitably in India when compared to their western counterparts. However, it does admit to the greater taxes. Launched operations in India in 2005. has only one dress shop in India as opposed to 8 boutiques in China. The brands only boutique in India is located at The Imperial Hotel in Delhi. Has no.promotional campaigns targeted exclusively at Indian market. Nicole Kidman, the br ands leading endorser, recently zest an advertisement with Indian model/actor Arjun Rampal in Rajasthan. However, the advertisement will not be aired in India as Chanel only promotes in print media in India. Came into headlines for dressing up actress Sonam Kapoor for a film premier. Product Price Place Promotion Made headlines with their intention to design sarees. However, the brand has shown no signs of genuinely producing them. Offers limited amount of their product offerings due to limited demand in Indian market.However, is planning to expand their offering in future. The brand admits to charging a higher price due to the tax structure & high infrastructure costs. Launched operations in India in 2007 with boutiques in Mumbai and Delhi. Murjani Group is the master franchisee of this brand in India. The brands store in Delhi is located at The Oberois Hotel. the brand has currently shelved the plans of opening four more stores including one in the Emporio Mall. The brand own s scrawny to 27 stores in almost all leading cities of China. The brand relies heavily on print advertisements.However, it regrets its recent decision of promotions through newspaper advertisements as it harmed the brands exclusive & luxe image. Has no specific advertisements & promotional material for Indian customers. Product Price Place Promotion Armani offers all of their up-to-the-minute collection in their Indian stores. The brand recently made headlines in Indian newspapers for including Sherwanis in the 2009 fall-winter collection. The sherwanis are now sold globally in all their stores. The brand has registered a tremendous growth by selling above 200 items a month and registering a growth of above 50 per centum annually. Armani claims to price their products same as abroad & refuses to comment further. Armani has recently entered the Indian market with a joint venture with DLF. The store currently operates through two exclusive stores in Delhis first Luxury Mall DLF Emporio. The is currently in plans of opening four more standalone stores in Delhi and Mumbai. It owns 15 stores in China. Armani, inappropriate in west, only relies on print media (in magazines) to promote their products. The brand features its international promotional material in India as well.However, in its latest ad campaign, it have a model of Indian descent (Vasuki) DETAILED ANALYSIS OF THE MACRO-ENVIRONMENT Political Trends One positive factor for any company entering India is the political stableness of the nation as well as democratic style of leadership. Government apart from obligations has taken a neutral stance towards the luxury stalwarts, FDI and tariffs as only concern which will be strengths in coming future. The implementation of the Free Trade Area, which laid out a comprehensive program of officeal tariff reduction, will be continuously implemented in phases through the year 2010.Over the course of the next several years, the programs in tariff reductions w ill be made broader. Efforts to eliminate non-tariff barriers and develop common product certification standards were initiated. In addition, ASEAN also was able to formulate framework agreements for the intra-regional liberalization of trade in services. scotch Trends Despite the adverse economic trends in the last year, the luxury goods industry as a whole experienced relatively robust economic growth.Many countries have also seen the risk-w octeted capital adequacy ratios of their banking systems improve due to government-sponsored bank recapitalization programs, referd progress in financial restructuring, and improvements in financial risk management. general Indian economic trend is a silver lining for companies as India is increasingly becoming the hotbed for millionaires and billionaires the new found riches is growing and will continue to be so, hence economic trend which was a challenge will grow as a big advantage. Social / Cultural Trends.There have also been social an d cultural trends that have been evident over the last few years in the luxury goods industry. These include (a) The irreversible rise of gracious society (b) The rise of civil society and urbanisation blends perfectly with dreams that luxury brands sell (c) The increase in the roles of intellectuals and social awareness. (d) Indians are a peculiar breed, victims of centuries-old socio-economic oppression. Where each of us is pinned on the social matrix is revealed by our last name or even a stray twist in accent.Money or the display of it can rarely manage to unsettle the hierarchy. Awareness or rather subtle awareness is something which luxury marketers are happy about and aiming at. With more and more urbanisation and globalisation the need to be in parity with the world will fuel the demands for more upmarket and more luxurious lifestyle. proficient Trends It is a common knowledge that the luxury goods industry is still a relatively new industry in the country and is still in its archean stages of development.Technology being a important factor still comes as second at times in various luxury categories, though make no mistakes that that second is still way above what a mid level brand can aim at. India being hub of technological development still does not provide luxury brands enough lucrative options as tech advancement are not synchronised and homogeneous, hence it is a dark secernate but might be a very significant area in future. Legal Trends.Intellectual place (IP) and IP Rights (IPR) creation, commercialization, and protection have been a significant source of comparative advantage of enterprises and economies and a major driver of their competitive strategies. Indeed, countries all over the world are fully aware of the imperativeness need for a long-term policy commitment to collectively transform the luxury goods industry into one which is largely ground on knowledge, driven by innovation and sustained by life-long learning.Countries all ov er the world have pledged to work together to help accelerate the pace and scope of IP asset creation, commercialization and protection to improve the regional framework of policies and institutions relating to IP and IPRs, including the development and harmonization of enabling IPR registration systems to promote IP cooperation and dialogues within the region as well with the regions Dialogue Partners and organizations to strengthen IP-related human and institutional capabilities, including fostering greater public awareness of issues and implications, relating to IP and IPRs.INDIA and IPR are a big problem, just not having the stringent and encompassing laws is not the only issue, and problem also arises due to weak enforcement of laws. Cheap imitation and intellectual property infringement is a common occurrence in the nation. Luxury Goods Industry SWOT Analysis Strengths Has products that boast of a very powerful retail. This includes a reputation for value of money, convenience and a wide variety of products Has grown significantly over the years, and has experienced global expansion. Main competence lies on the use of information technology (IT) to fully support its international logistics system.Therefore, companies in this industry can see how their individual products perform within the United States for instance, or even at stores at a glance. Is able to deliver good customer care, as the limited amount of work would mean plenty of time to devote to customers. Products have instituteed a strong reputation within the market. Offers little deficits and overheads. Therefore the companies in this industry can offer good value to customers on a consistent basis. Weaknesses Is one of the worlds largest industries but has a weak control of its empire, despite its IT advantages.This could lead to a decrease in productivity in some areas where it has the least control. Since companies in this industry sell products across many sectors, they may lack the flex ibility that some of its more focused competitors possess. Operates globally, but its movement is located in only relatively few countries worldwide. Some luxury goods lack market presence or reputation The companys interchange flow is unreliable especially in the early stages of a new luxury product development. Over flooding doesnt leave a luxury brand a real luxury brand. OpportunitiesTaking over, merging, or forming strategic alliances with other luxury good companies while focusing on strong markets like Europe or the Greater China Region and India. Luxury good companies operate only on trade in a relatively small number of countries all over the world. Thus, this would open the opportunities for future businesses in expanding various consumer markets, such as those in China and India. The opening of new locations and branches offer luxury good companies the opportunities to exploit market development. This could lead to the diversification of the companys branches from large super centres to local-based sites.Opportunities exist for luxury good companies to continue with their current strategy of establishing large branches worldwide. The industry is continuously expanding, with plenty of future opportunities to exploit for success. AS FOR INDIA IT IS THE INDUSTRY OF FUTURE maybe 10 more years. Threats Being number one means that the luxury goods industry is the target of competition, the industry to beat, both locally and globally. Being a global retailer means that luxury goods companies might be exposed to political problems in the countries where the company has operations.The production costs of most luxury products have the tendency to fall because of lower manufacturing costs. Manufacturing costs fall because of outsourcing to affordable regions around the globe. This phenomenon could lead to competition in prices, which in turn would result in the deflation of prices in various ranges. Intense price competition must decidedly be considered a threat. Indian mentality of the masses. REPUTATION, if it goes down company goes down. Detailed Analysis of the Industry Environment The assessment of the industry attractiveness is performed using the doormans Five Forces Model.A. Threat of New Entrants New entrants in the luxury goods industry will have to deal with high costs of entry for their latest technologies. Most major competitors in this industry have yet to establish strong distribution channels. This will severely hamper their plans to retaliate with their technological developments as without distribution channels, their products would never be seriously considered in the market by customers. These companies must worry though about certain government laws in some countries that might weaken their competitive position (2002). B. Bargaining Power of Suppliers.Suppliers of luxury goods have relatively lower bargaining power because their products have yet to establish consistency in the market. This is in contrary to ord inary brands where these products have been able to secure the confidence of its customers worldwide. C. Bargaining Power of Buyers A majority of consumers in the luxury goods industry are professionals who rely on mobile and expensive gadgets and expect seamless services every time they use them. For instance, a customer phones in a service request from the New York airport while boarding a plane bound to Paris the same day.The technical people in New York will immediately work on the service ticket of the client. And when that client arrives in Paris, he / she would be able to call the New York service centre and pick up exactly where he / she left off (1999). The bargaining power of buyers in the luxury goods industry is relatively high because there are only few, large players in the industry. D. Threat of Substitutes There are very little threats that could emerge from possible substitutes. This is because product-for-product substitution could not possibly slip by especially with luxury goods.Other products cannot simply replace the ingenuity of the established luxury products in the market. Also, the millions of users of these luxury products surely would find it too uncomfortable using other products other than their luxury products CASE STUDY THE MURJANI GROUP OVERVIEW Murjani Group develops, launches, and builds various designer lifestyle brands. It operates in the United States, India, and internationally. Murjani Group was founded in 1930 and is based in New York, New York. They partner with international luxury brands and retail them in India. KEY EXECUTIVES Managing Director Mr. Vijay Murjani.Chief Operating Officer Mr. Pradeep Mansukhani Business passing game of French Connection Mr. Dhiresh Sharma Marketing Head of Luxury Division Mr. Vikram Raizada Business Head of Gucci Ms. Ananda Kara JOURNEY 1930 Mr B. K. Murjani found the group in Shanghai, CHINA with its first retail store 1950 After the world war Murjani commenced operations in Hong ko ng with a trading company. 1952 Murjani sets up Hong Kongs first garment manufacturing factory. 1958 With 6 years, Murjani grew to one of the largest apparel producers in the world, with a production capacity in excess of 10 million units per annum.1966 The current Chairman, Mohan Murjani, joins the group. 1966 The Group commenced its transition from manufacturing to designer lifestyle brand development and marketing, by launching its first brand in the USA, Marco Polo 1976 Murjani launches the First Designer jean 1980 Murjani sponsors the US Open 1985 Murjani launched Tommy Hilfiger,in 1985. Here again Murjani group re-enforced their style with ground breaking and ingenious marketing, to ensure that Tommy Hilfiger, would almost immediately, positioned amongst the top designers in the world.The innovative brand marketing and management techniques adopted by Murjani Group over the years, have changed the very paradigm of marketing, merchandising and retailing, as we know it today. 1986 Murjani launches Coca-Cola clothes Why India With a luxury boom in India, there are over one million luxury consumers, which is only a fraction of eight million plus consumers who have the disposable incomes but are unfamiliar with the luxury segment. The growth rate is 14. 6 per cent. Target audience is 22-55 year olds.Indias luxury goods market of Rs 717 billion is set to expand with a new steadfast to facilitate process by bringing together buyers and manufacturers. Indias total retail market has been estimated at $160 billion or Rs 7,170 billion, covering eight million consumers. Of them, one million are considered to be in the luxury brands segment 2000 NAMASTE INDIA The Murjani Group for many years, was very keen to establish a presence in the Indian market, but had to wait for the right time. In 2000 with the rapid growth in the consuming class, Murjani was amongs.

I’Ve Seen the Promise Land

In accordance with the tether linguistic processes and one letter by Martin Luther King junior , at that place are many ways one can comprehend what he intended to accomplish with each. This, of course, means besides the obvious understanding that can be absorbed through a quick read through. The one speech that resonates even in to solar days society and still relates to involvements, even extracurricular what King was speaking on, was his speech Ive Been to the Mountaintop or also known as I See the Promised Land. With any movement against damage, a best drawing card must be present.Through understanding of his speeches and similar past leaders such as Moses and Jesus, it is clear how Dr. King established himself as the leader of the obliging rights movement and his vision and strength led many to a better life filled with the freedoms that they had yearned for. The opening of this speech is inspirational yet it is also moderately unexpected when put in the context of his other more famous works. When asked by God what age he would standardized to live in, he describes whatsoever of the most famous and wondrous places of all time, such as Ancient Greece or the Renaissance.Then, with a powerful swoop in his voice, he says Strangely enough, I would turn to the Almighty, and say, If you allow me to live just a few years in the second half of the 20th century, I will be happy. immediately thats a strange statement to make, because the world is all messed up. The nation is sick. Trouble is in the land confusion all around. Thats a strange statement. But I know, somehow, that scarce when it is dark enough can you see the stars. Martin Luther King younger knew that the time had come to finally address the issues that had been conflicted within him as well as countless others.He states, But now, no longer can they just talk about it. It is no longer a choice between violence and nonviolence in this world its nonviolence or nonexistence. He continued his speech by delivering messages from Jesus and various biblical passages to show why it is so historic that they continued to be pushed forth and not remain idle. Even after their protest in Memphis they needed to keep marching forward, literally and figuratively. This speech was not only inspiring for the civil rights movements, but can also be used as an inspiration and a guideline to overcome any injustice that can be inflicted onto someone. Dr.King believed that when men and women had the mission of doing Gods will and standing up for what is right, that this would allow them to no longer fear death. Once you charter conquered those who had at one point unjustly conquered you, then you are free. In addition to all the things Dr. King believed were needed to reach the Promised Land, the most fundamental thing, though not directly stated by King, was the presence of an innate and inspirational leader who has a clear vision and the ability to express and correctly assert that vision onto those who want to quell injustice, along with the courage to fight against it himself.When you look at the difference between successful and also failed campaigns against injustice, the one thing that is always remembered is that in successful ones there was a leader who rallied his mountain. Moses was determined to lead the slaves out of Egypt and accomplished it by uniting them with his cause. Another example is Abraham capital of Nebraska when he organized those around him and passed the Emancipation Proclamation of 1863. King Jr. embodied everything that Moses and Abraham Lincoln did for their people, and then some.Without him, the civil rights movement very well could contrive died down and the world would not be where it is at today. With this in mind, there are 3 key moments in Dr. Kings life that do him into the visionary who took on all the arduous tasks that were placed before him. First is the time he spent in Birmingham Jail and the letter he wrote. huma n progressit comes through the tireless efforts of men willing to be coworkers with God, and without this hard work, time itself becomes an ally of the forces of social stagnation. This showed that he was willing to fight alongside his people and endure anything that they did, and that he would go to the greatest of lengths to make his point. The second and his most famous speech, I Have a Dream, delivered on August 28, 1963, not only sparked a fire under those who had already been involved, but additionally enlisted those who may not have had previously agreed with his beliefs or thought that sort was not possible. It also gained global media attention and exposed his brilliance, showing what he truly envisioned for the future of his country.The third and final moment was his death the day after delivering his speech I See the Promised Land. His martyrdom was a symbol to all that things needed to, and were going to, change. From that very speech given in Memphis, he preached Well, I dont know what will happen now. Weve got some difficult days ahead. But it really doesnt matter with me now, because Ive been to the mountaintop. And I dont mind. Like anybody, I would like to live a long life. Longevity has its place. But Im not concerned about that now. I just want to do Gods will. And Hes allowed me to go up to the mountain.And Ive looked over. And Ive seen the Promised Land. I may not get there with you. But I want you to know tonight, that we, as a people, will get to the promised land In his speech Ive Been to the Mountaintop, King delved into the current status of the civil rights movement and how he saw that the future was bright, as long as people continued to append in the face of adversity, and did not allow the opposition to deter them. He believed that they had come too far to let it slip away, and even without him as their leader he knows they can accomplish it.As with all other successful movements, a leader who is extremely persuasive, motivation al, and is willing to do anything for what he believes in is key. For Dr. King, there were three crucial moments in his life that shaped him to become such, and they are his prison time and letter from Birmingham Jail, his I Have a Dream speech, and his martyrdom. These not only made him the face and leader of the civil rights movement, but arguably the greatest and most influential leader in history. Bibliography King, Martin Luther Jr. Ive Been to the Mountaintop. Speech, Memphis, Tennessee, April 3, 1968. American Rhetoric. http//www. americanrhetoric. com/speeches/mlkivebeentothemountaintop. htm King, Martin Luther Jr. Letter From Birmingham Jail. (letter, Birmingham, Alabama, April 16, 1963. African Studies Center-University of Pennsylvania, http//www. africa. upenn. edu/Articles_Gen/Letter_Birmingham. html 1 . Martin Luther King Jr. , Ive Been to the Mountaintop (speech, Memphis, Tennessee, April 3, 1968), American Rhetoric, http//www. mericanrhetoric. com/speeches/mlkivebe entothemountaintop. htm 2 . King Jr. , Ive Been to the Mountaintop (April 3, 1968) 3 . Martin Luther King Jr. , Letter From Birmingham Jail (letter, Birmingham, Alabama, April 16, 1963), African Studies Center-University of Pennsylvania, http//www. africa. upenn. edu/Articles_Gen/Letter_Birmingham. html 4 . Martin Luther King Jr. , Ive Been to the Mountaintop (speech, Memphis, Tennessee, April 3, 1968), American Rhetoric, http//www. americanrhetoric. com/speeches/mlkivebeentothemountaintop. htm

Aristotle’s Critique of Plato’s Theory of Limited Communism Essay

Platonic collectivism advocates for abolishment of private families ownership among the upper and the lower class in favor of communism. This is what Plato in the Republic referred to as the ideal city . From the writing of Aristotle in Politics, this idea of Plato has been the center of criticism. Most of the critics have claimed that the idea is a cause of confusion. Aristotle has aired his worries about the nature and completion of communism in the society. Aristotle has also argued in opposition to stipulation of communism in a perfect political society.According to Aristotle, in platonic communism there is no clear explanation on the way the lower class is meant to live. This is problematic especially given the fact that this is the class that constitutes the majority in the society. Aristotle like many other critics claims that plenty cannot be in a position to live devoid of private property and families . This argument is against that of Plato that most people are not able to live without private properties and families . This criticism would be untrue if it is possible for any person to exist without private properties and families.There is no evidence anywhere of people who exist communally. The criticism of Aristotle is right owing to the fact that the Republic does not completely or clearly address the outcome of the way the lower class is to survive. It does not address particularly the issue of whether the lower class is to exist communally or not . This is the reason why Aristotle is justified to claim that the question is not completely resolved. Many of the current scholars agree with the fact that the communism in the republic targets the rulers, and that the lower class exists in a way that does not need to be referred to as communistic.In the Republic, it is clear that a communism of children and women will only occur amongst the rulers . The argument of Aristotle is fair and clear that Plato does not take a clear position in his limite d communism ideology . This reveals the fact that Aristotles criticism of Platos supposition of limited communism as put forth in the Republic is justified and thus fair. Bibliography Plato, The Republic Of Plato Second Edition, New York Basic Books 1991. Aristotle, The Politics, London Penguin Classics, 1981

A Sacred Product

In our current society, material things really do matter, as these things make our lives oftentimes easier and comfortable. We need to take hold certain types of gadgets such as mobile phones, laptops, computers, PDAs or the likes in order to function well and communicate with the people around us. We as well need to have cars in order to get to work or school. Without these things, our lives would be much harder and complicated.Technological advancements have changed the way we live and also the society alimentation in it. In addition, with all the advertisement and marketing strategies employed by companies, most people now immensely feel the need for these material things that they could no longer ignore them. However, we may be surrounded with material things that we use as tools for our convenience, merely I do believe that some of these things atomic number 18 non dear a tool but a part of us.Everyday, I have a routine of waking up in the morning hence staring at the c eiling for a couple of minutes before finally getting up. That short span of time is my blink of an eye to reflect almost the things that happened the day before. I think of the specific things that happened in terms of the words and the actions that a friend, an acquaintance, or a stranger had done to other people or to me.After a few minutes of reflection, I get out of the bed and I make a cup of coffee. I then sit on a comfortable chair and gaze on the view outside the window. I then try to appreciate what I see and enjoy the moment of peace and tranquility of the small garden that we have. I observe the grass that rises from the rich soil and examine the small colorful flowers that have bloomed.While I squeeze a sip of my favorite Starbucks Coffee, I think of the activities that I want and need to do, such as deadlines, office work, catching up with old friends, and seeing my family. I also think of the chores that need to be finished for the day. I plan and organize early i n the morning, as it is the time when I substructure focus more as my mind is clear. If I am not organizing my plan for the day, I would be writing the things that I have in my mind.The lift of coffee adds to the aura of the mornings. It somehow sets the humour and awakens my sense due to its strong and tangy flavor. Home-made Starbucks Coffee has become one of my strongest weapons in the morning, as it brings life to my mind.My mornings would not be complete without a cup of coffee it lightens my mood and takes away the sluggishness of mornings. Coffee has been a part of my daily routine that I adhesion it as a sacred product that I cannot do without. It is like a habit (or maybe an addiction) that I cannot give up because it livens up mood to start my day right.Starbucks Coffee houses atomic number 18 also a venue for many of my friends to mediocre relax and unwind due its peaceful and calming ambience. In that quiet little spot, we talk about our concerns such as our jobs o r the current situation of our country. We also talk about entertainment and music which I and my friends enjoy.But how come coffee has become one of the most popular drinks which an individual or a group of people enjoy? I believe that advertisements and media, which are one of the most influential aspects of society, have made a simple coffee into a social construct. The endless TV commercials and the seemingly ubiquitous ads are one of the many reasons that caused coffee to become a thriving industry that is well-known to different people not only in the United States but also around the world.Another good aspect of coffee shop advertisements that I believe have captured the attention of many is the theme of having a place to just stop and relax after many hours of work. Coffee shops provide the space for friends and family to just be together, talk about anything, reminisce the old times, and reflect on their past experiences together. The inviting advertisements entice everyone to try coffee, and before anyone knew it, coffee has already become a become part of his or her everyday life.In conclusion, most people have their own sacred products that they use or need to have in order to have their lives complete. Although material things are truly needed by everyone, it moldiness be taken in mind that advertisers and media are only promoting products and it is their job to do so. Still, there are things that we really need and there are things that we do not really need. It is our discretion if we need a product and not the advertisements that entice us to buy their products. We must be wise consumers and not just believe in the advertisements of companies who just want to increase their profit.

Case Synopsis

The counsel at Atlantic Computer had the problem of formulating a determine strategy for product bundling. This had to be a unique pricing strategy because they were breaking away from the industry practice which was to offer softw be tools for free.However in this case, the forethought had decided against this strategy as the use of the software tool would lead to considerable nest egg on the part of the customer. Therefore the management believed that if new product marketing and sales did their job right, customers could be persuaded to pay an additional percentage for the PESA software tool.Therefore the center of the problem was clearly to develop the right pricing strategy which would take into consideration the products benefits and the current competitive pressures in the market. This was the task give to Jason Jowers, the youngest product manager at Atlantic Computer. The strategy that Jason developed would be tested at the SME interchange show. Depending on the test results, the pricing structure could be put into practice.Company overviewAtlantic Computer has a long magnetic disk of operating in the high-end feat servers market. It had been selling Radia to large enterprise consumer servers for the last thirty years. However the management had shifted the strategic focus to basic servers because of the popularity of the Internet technology.This was the reason that Atlantic Computer was introducing Tronn. The head of the server socio-economic class believed that customers would no longer consider high performance servers and basic servers as substitutes. Therefore, the market had considerable development potential in terms of basic servers. Atlantic Computer already had a considerable tell on reputation in the market from selling high performance servers and the company would be able to capitalize upon this reputation by selling basic servers.The company also had a reputation for responsive post-sales assistance. This was found on customer relationship management and product note. Therefore, the company had a substantial existing customer list which could be capitalized upon to enter the market for basic servers. In this respect the strategy of product differentiation was being implemented in the form of bundling hardware with software.Product overviewAtlantic Computer had been selling high performance servers for the last 30 years. Now it was entering a new market with basic servers the functionalities of which were expanded by bundling the hardware with the PESA software tool. The industry practice was that software tools were given away for free.However the management at Atlantic Computer had decided against this strategy because the customers would be able to reduce their operating expenses considerably by using the PESA software tool. Basic servers are used to perform simple, repeatable functions while software tools are used to monitor the health of a server or to enhance the performance of the server. Custome rs in the web-server and commove sharing applications segment would benefit most from the suggested product bundling

Island of the Sequined Love Nun Chapter 4~7

4Pinnacle of the Pink PyramidA low buzz of anticipation ran through the h eithers of the hospital. Reporters pinched the batteries in their microrecorders and cell ph integritys. Orderlies and nurses linge cerise in the hallways in hope of modernizeting a glimpse of the celebrity. The FAA men straightened their ties and shot their cuffs. whiz receptionist in administration, who was totally two distributorships away from earning her own sound Oldsmobile, ducked into an examining style and sucked lungfuls of oxygen to chase the sil line of creditss that jazzs from meeting ones Messiah. bloody shame Jean was coming.bloody shame Jean Dobbins did non travel with an entourage, soundboxguards, or any early(a) of the decorative leeches commonly attached to the power-wielding rich. beau ideal is my bodyguard, bloody shame Jean would regularise.She carried a .38-caliber g overaged-plated Lady Smith self-acting in her base the Clara Barton Commemorative Model, presented to her by the Daughters of the Confederacy at their annual allows Lynch Leroy pe potentiometer pie bake- reach, held all Martin Luther King Jr. Day. (She didnt agree with their politics, but the belles could sure sell some mint h nonagenarianup. If the S come forthh did non purloin again, it wouldnt be for lack of foundation.)Today, as bloody shame Jean came through the brinks of the main lobby, she was flanked by a improbable predatory wo reality in a black business suit a s forevere con-trast to Mary Jeans soft pastel blue ensemble with matching bag and pumps. Strength and femininity are not exclusive, ladies. She was sixty-five matronly but elegant. Her arrangeup was perfect, but not oerdone. She wore a sapphire-and-diamond pin whose value approximated the pure(a) national product of Zaire.She greeted every orderly and nurse with a grin, asked aft(prenominal) their families, thanked them for their compassionate work, flirted when appropriate, and tossed compliments everyw he re her shoulder as she passed, with fall out ever missing a step. She left a wake of acutely enamor fans, even among the cynical and stubborn.Outside sticks room the predatory woman a lawyer broke defining and confronted the maggotry of reporters, allowing Mary Jean to slip past.She poked her head inside. You awake, slugger? pull together was startled by her voice, forceed out of his supernumerary reverie of unemployment, imprisonment, and impotence. He involveed to pull the sheets all over his head and quietly die.Mary Jean.The makeup top executive moved to his bedside and took his hand, all compassion and caring. How are you feeling? mystify hold substantiateed away from her. Im okay.Do you need anything? Ill present it here in a Texas jiffy.Im fine, puckerer verbalise. She always make him feel like hed dependable touch out in his first Little League game and she was consoling him with milk and cookies. The fact that hed at once tried to seduce her doubled the h umi-liation. Jake told me that youre having me moved to Houston. Thank you.I gather in to keep an eye on you, dont I? She patted his hand. You sure youre feeling intumesce enough for a talk? pound nodded. He wasnt buying the outpouring of warm fuzzies she was selling. Hed seen her doing business on the plane.Thats good, honey, Mary Jean said, rising and looking around the room for the first time. Ill commit some flowers sent up. A touch of color exit brighten things up, wont it? Something redolent too. The constant smell of disinfectant must be disturbing.A little, Tuck said.She w wienered on her heel and looked at him. Her smile went hard. Tuck saw wrinkles around her mouth for the first time. Probably reminds you of what a summarize fuckup you are, doesnt it? exhaust gulped. Shed faked him out of his shoes. Im sorry, Mary Jean. ImShe raised a hand and he shut up. You hold out I dont like to use profanity or firearms, so please dont push me, Tucker. A chick controls her ang er.Firearms?Mary Jean pulled the Lady Smith automatic out of her purse and leveled it at Tuckers bandaged crotch. Strangely, he noticed that Mary Jean had chipped a nail drawing the gun and for that, he realized, she really top executive kill him.You didnt listen to me when I told you to stop drinking. You didnt listen when I told you to adhere away from my representatives. You didnt listen when I told you that if you were discharge to amount to anything, you had to give your life to God. Youd transgress damn well listen now. She racked the slide on the automatic. Are you listening?Tuck nodded. He didnt breathe, but he nodded.Good. I devour run this come with for forty years without a hint of scandal until now. I woke up yesterday to see my compositors case next to yours on all the morning news shows. Today its on the cover of every report and tabloid in the country. A bad picture, Tucker. My suit was out of season. And every article uses the words penis and prostitute over and over. I cant urinate that. Ive worked too hard for that.She reached out and tugged on his catheter. Pain shot though his body and he reached for the ringer for the nurse.Dont even think about it, pretty boy. I just wanted to make sure I had your attention.The gun pretty much did it, Mary Jean, Tucker groaned. Fuck it, he was a dead man anyway.Dont you speak to me. Just listen. This is going to disappear. You are going to disappear. Youre getting out of here tomorrow and and then youre going to a confine I have up in the Rockies. You wont go home, you wont speak to any reporters, you wont say doodly squat. My lawyers entrust handle the legal aspects and keep you out of jail, but you will never surface again. When this blows over, you can go on with your pathetic life. But with a new name. And if you ever set foot in the state of Texas or come within a hundred yards of anyone tangled in my company, I will personally shoot you dead. Do you understand?Can I nevertheless fly?Ma ry Jean laughed and lowered the gun. Sweetie, to a Texas way a thinkin the only way you coulda s confederacyed up worse is if youd throwed a kid down a well after fessing up to being on the grassy knoll stompin yellow roses in between shootin the President. You aint gonna fly, drive, walk, crawl, or spit if I have anything to say about it. She put the gun in her purse and went into the tiny bathroom to check her makeup. A immobile primping and she headed forthe door. Ill send up some flowers. Yall heal up now, honey.She wasnt going to kill him after all. maybe he could win her bear out. Mary Jean, I think I had a spiritual experience.I dont want to hear about any of your degenerate activities.No, a real spiritual experience. worry a what do you discover it? an epiphany?Son, you dont know it, but youre as close to seeing the Lord as youve ever been in your life. Now you hush before I send you to perdition.She put on her best beatific smile and left the room radiating the pow er of positive sentiment.Tucker pulled the covers over his head and reached for the flask Jake had left. Perdition, huh? She made it sound bad. Must be in Oklahoma.5Our Lady of the Fishnet StockingsThe High Priestess of the Shark sight ate Chee-tos and watched afternoon talk shows over the satellite feed. She sat in a wicker emperors chasten. A red patent leather pump dangled from one toe. Red lipstick, red nails, a big red bow in her hair. But for a pair of silk seamed stockings, she was naked.On the screen Meadow Malackovitch, in a neck brace, sobbed on her lawyers shoulder a snapshot of the pilot who had traumatized her was inset in the upper-right-hand corner. The host, a failed weatherman who now made seven figures mining trailer parks for atrocities, was reading the dubious rsum of Tucker Case. Shots of the pink cat valium, before and after. Stock footage of Mary Jean on an airfield tarmac, followed by Case in a leather jacket.The High Priestess touched herself lightly, l eaving a faint orange stripe of Chee-to spoor on her pubes (she was a natural blonde), then keyed the intercom that connected her to the Sorcerer.What? came the mans voice, weary but awake. It was 200 A.M. The Sorcerer had been working all night.I think weve found our pilot, she said.6Whos Flying This Life?At the last minute Mary Jean changed her mind about sending Tucker Case to her cabin in the mountains. Put him in a motel room outside of town and dont let him out until I say so.In two weeks Tucker had seen only the nurse who came in to change his bandages and the guard. Actually, the guard was a tackle, second-string defense from SMU, six-foot-six, two hundred and seventy pounds of earnest Christian navet named inhuman Lemon.Tucker was lying on the bed watching tv set. insensate sat hunched over the wood-grain genus Formica table reading Scripture.Tucker said, tatty, why dont you go get us a six-pack and a pizza pie? inhuman didnt look up. Tuck could see the shine of his s calp through his crew cut. A thick Texas drawl No, sir. I dont drink and Mrs. Jean said that you wasnt to have no alcohol.Its not Mrs. Jean, you doofus. Its Mrs. Dobbins. aft(prenominal) two weeks, frigid was beginning to get on Tucks nerves.Just the same, Dusty said. I can call for a pizza for you, but no beer.Tuck detected a blush though the crew cut. Dusty?Yes sir. The tackle looked up from his Bible, waited.Get a real name.Yes, sir, Dusty said, a giant grin bisecting his moon face, Tuck.Tucker wanted to leap off the bed and cuff Dusty with his Bible, but he was a long way from being able to leap anywhere. Instead, he looked at the ceiling for a second (it was highway safety orange, like the walls, the doors, the tile in the bathroom), then proppedhimself up on one elbow and considered Dustys Bible. The red type. Thatthe hot parts?The words of Jesus, Dusty said, not looking up.Really?Dusty nodded, looked up. Would you like me to read to you? When my grandma was in the hospital, she liked me to read Scriptures to her.Tucker fell stomach with an aggravate sigh. He didnt understand religion. It was like heroin or golf He knew a lot of plenty did it, but he didnt un-derstand why. His father watched sports every Sunday, and his mother had worked in real estate. He grew up thinking that church was something that simply interfered with games and weekend open houses. His first ex-posure to religion, other than the skin mag layouts of the women who had brought down television evangelists, had been his job with Mary Jean. For her it just seemed like good business. sometimes he would stand in the back of the auditorium and listen to her talk to a thousand women about having God on their sales team, and they would cheer and Hallelujah and he would feel as if hed been left out of something something beyond the apparent goofiness of it all. Maybe Dusty had something on him overly a hundred pounds.Dusty, why dont you go out tonight? You havent been out in two weeks . I have to be here, but you you must have a whole line of babes crying to get you back, huh? Big football player like you, huh?Dusty blushed again, going deep red from the collar of his perform jersey to the top of his head. He folded his hands and looked at them in his lap. Well, Im sorta waitin for the right girl to come along. A lot of the girls that go after us football players, you know, theyre kinda loose.Tuck raised an eyebrow. And?Dusty squirmed, his chair creaked under the strain. Well, you know, its kindaAnd suddenly, amid the stammering, Tucker got it. The kid was a virgin. He raised his hand to quiet the boy. never mind, Dusty. The big tackle s bumped in his chair, exhausted and embarrassed.Tuck considered it. He, who understood so much the importance of a healthy sex life, who knew what women needed and how to give it to them, might never be able to do it again, and Dusty Lemon, who probably could produce a woody that women could chin themselves on, wasnt using it at all. He pondered it. He worked it overfrom several angles and came very close to having a religious experience, for who but a vicious and vengeful God would allow such injustice in the world? He thought about it. misfortunate Tucker. Poor Dusty. Poor, poor Tucker.He felt a lump forming in his throat. He wanted to say something that would make the kid feel better. How old are you, Dusty?Ill be twenty-two next March, sir?Well, thats not so bad. I mean, you might be a late bloomer, you know. Or gay maybe, Tuck said cheerfully.Dusty started to contract into the fetal position. Sir, Id rather not talk about it, if you dont mind, he whimpered. t make headwayher was a intercept on the door and he uncurled, alert and ready to move. He looked to Tucker for instructions.Well, answer it.Dusty lumbered to the door and pulled it open a crack. Yes?Im here to see Tucker Case. Its okay, I work for Mary Jean. Tuck accepted Jake Skyes voice.Just a second. Dusty turned and looked to Tucker, confus ed.Who knows were here, Dusty?Just us and Mrs. Jean.Then why dont you let him in?Yes, sir. He opened the door and Jake Skye strode through carrying a grocery bag and a pizza box.Greetings. He threw the pizza on the bed. Pepperoni and mushroom. He glanced at Dusty and paused, taking a moment to look the tackle up and down. Howd you get this job? Eat your family?No, sir, Dusty said.Jake patted the tackles mammoth shoulder. Good to be careful, I guess. Momma always said, Beware of flecks bearing gifts. Who are you? Jake Skye, Tuck said, meet Dusty Lemon. Dusty, Jake Skye, Mary Jeans kibibyte mechanic. Be nice to Dusty, Jake, Hes a virgin.Dusty shot a vicious glare at Tuck and extended a boxing glove size mitt. Jake shook his hand. Virgin, huh?Jake dropped his hand. Not including farm animals, though, right?Dusty winced and moved to close the door. You-all cant stay long. Mr. Case isnt supposed to see no one.Jake put the grocery bag down on the table, pulled out a fourinch-thick bundl e of mail, and tossed it on the bed next to Tucker. Yourfan mail.Tucker picked it up. Its all been opened.I was bored, Jake said, opening the pizza box and extracting a slice. A lot of death threats, a few marriage proposals, a couple really inte respiteing ones had both. Oh, and an airline ticket to someplace Ive never heard of with a check for expenses.From Mary Jean?Nope. Some missionary compensate in the Pacific. He wants you to fly for him. Medical supplies or something. Came FedEx yesterday. Almost took the job myself, seeing as I still have my pilots license and you dont, but then, I can get a job here.Tucker shuffled through the galvanic pile of mail until he found the check and the airline ticket. He unfolded the attached letter.Jake held the pizza box out to the bodyguard. Dopey, you want some pizza?Dusty, Dusty corrected.Whatever. To Tuck He wants you to leave ASAP.He cant go anywhere, said Dusty.Jake retracted the box. I can see that, Dingy. Hes still wired for sound. Jake gestured toward the catheter that snaked out of Tuckers pajama bottoms. How long before you can travel?Tucker was studying the letter. It certainly seemed legitimate. The doctor was on a remote island north of unused Guinea, and he needed someone to fly jet loads of medical supplies to the natives. He specifically mentioned that he was not concerned about Tuckers lack of a pilots license. The need was dire and the need was for an experienced jet pilot who could fly a Lear 45.Well, Jake said, when can you roll?Doctor says not for a week or so, Tucker said. I dont get it. This goofball is offering more money than I make for Mary Jean. Why me?Jake pulled a Lone superstar from the grocery bag and twisted off the cap. Tuck zeroed in on the beer. Dusty snatched it out of Jakes hand.The question is, Jake said, glaring at Dusty, what the fuck is a missionary doctor in Bongo Bongo land doing with a Lear 45?Gods work? Dusty said innocently.Jake snatched back his beer. Oh blow me, Huey .Dusty, Dusty corrected.Tucker said, Im not sure this is a good idea. Maybe I should stay here and see how things pan out with the FAA. This guy wants me right away. I need more time.Like more time will make a difference. Damn, Tucker, you dont have to sink eyeball deep in shit to know its a good idea to pull yourself out. Sometimes you have to make a decision.Tucker looked at the letter again. But IBefore Tucker could finish his protest, Jake brought the Lone Star in a screaming arc across Dusty Lemons temple. The bodyguard fell like a dead tree and did a dead-cat bounce on the orange carpet.Jesus Tucker said. What the fuck was that?A decision, Jake said. He looked up from the fallen tackle and took a pull on the foaming Lone Star. Sometimes this high-tech world calls for low-tech solutions. Lets go.7Travel TipsI cant believe you hit him, Tucker said. He was in the passenger seat of Jake Skyes camouflaged Land Rover. It was much more car than was re-quired for the Houston expresswa y, but Jake was into equipment overkill. Everything he owned was Kevlar, GorTex, Polarfleece, titanium alloy, graphite-polymer composite, or of expedition quality. He liked machines, understood how they worked, and could fix them if they didnt. Sometimes he spoke in an incomprehensible alphabet soup of SRAM, DRAM, FOR-TRAN, LORAN, SIMMS, SAMS, and ROM. Tuck, on the other hand, knew most of the words to Mommas, Dont Let Your Babies Grow Up to Be Cowboys and could counterbalanceore burned toast to new by scraping off the black stuff.Of the two, Jake was the cool one. Tucker had always found being cool a little elusive. As Jake put it, Youve got the look, but you cant walk the walk or talk the talk. Tucker, you are a hopeless geek trapped in a cool guys body, but out of the goodness of my heart, I will take you on as my student. Theyd been friends for four years. Jake had taught Tuck to fly.Hell be fine. Hes a jock, Jake shouted over the buffeting wind. He hadnt bought a top for the L and Rover, opting kind of for the Outback package with the patented rhinoceros poking platform.He was just a kid. He was reading the Bible.He would have ripped my arms off if Id let him.Tuck nodded. That was probably true. Where are we going?The airport. Everything you need is in that pack in the back.Tucker looked into the back of the Rover. There was a large backpack. Why?Because if I dont get you out of the country right now, youre going to jail.Mary Jean said she had that handled. Said her lawyers were on it.Right, and I go around smacking kids with beer bottles for recreation. The hooker filed a civil suit this morning. Twenty million. Mary Jean has to throw you to the wolves to save her own ass. She has to let the appeal prove that you fucked up all on your own. I grabbed your passport and some clothes when I got your mail.Jake, I cant just take off like this. Im supposed to see a doctor tomorrow.For what?Tuck pointed to the lump of bandages in his lap. What do you think? He s supposed to take this damn tube out of me.Well do it in the bathroom at the airport. Theres some antibiotics in the first-aid kit in the pack. I confirmed you for a line of achievement to Honolulu that leaves in an hour. From there you go to Guam, then to someplace called Truk. Thats where this doctor is supposed to meet you. Ive got it all written down. There was an e-mail address at the bottom of the letter. I sent him a communicate to expect you tomorrow.But my car, my apartment, my stuff.Your apartment is a pit and I put your stuff worth retentiveness in a ministorage. Ive got the pink slip for your Camaro. Sign it over to me. Ill sell it and send you the money.You were pretty bonk sure Id want to do this.What choice do you have?Jake parked the Land Rover in short-term parking, shouldered the pack, and led Tucker into the international terminal. They checked the pack and found a rest room near Tuckers departure gate.I can do this myself, Tucker said.Jake Skye was peering o ver the door into the base where Tucker was preparing to remove his bandages and, finally, the catheter. A line of businessmen washed their hands at a line of lavatories enchantment trying not to notice what was going on behind them in the stall.Just yank it, Jake Skye said.Give me a minute. I think they tied a knot inside it.Dont be a wuss, Tucker. Yank it.The businessmen at the sinks exchanged raised eyebrows and one by one broke for the rest room door.Jake said, Im going to give you to five, then Im coming over the stall and yanking it for you. One, twoA rodeo rodeo rider at the urinals hitched up his Wranglers, pulled his hat down, and made a bowlegged beeline for the door to get on a plane to someplace where this sort of thing didnt happen.FiveSecurity guards rushed through the terminal toward the screaming. psyche was being murdered in the mens room and they were responsible. They burst into the rest room with guns drawn. Jake Skye was coiling up some tubing by the sinks. There was whimpering coming from one of the stalls. Everythings fine, officers, Jake said. My friends a little upset. He just found out that his mother died.My mothers not dead Tucker said from the stall.Hes in denial, Jake whispered to the guards. Here, you better takes this. He handed the tubing to one of the guards. We dont want him hanging himself in grief.Ten minutes later, after condolences from the security staff, they sat in the departure lounge drinking gin and tonics, waiting for Tucks boarding call. virtually them, a score of men and women in suits fired out phone calls on cell phones while twenty more performed an impromptu dog pile at the bar, trying to occupy the minuscule take area. Jake Skye was cataloging the contents of the pack hed given to Tuck. Tucker wasnt listening. He was overwhelmed with the speed with which his life had gone to shit, and he was desperately trying to sort it out. Jakes voice was lost like kazoo sounds in a wind tunnel.Jake droned, The sto ve will run on anything diesel, jet fuel, gasoline, even vodka. Theres a mask, fins, and snorkel, and a couple of waterproof flashlights.The job with Mary Jean had been perfect. A different city every few days, nice hotels, an expense account, and literally thousands of earnest Mary Jean ladies to indulge him. And they did, one or two at each convention. Inspired by Mary Jeans speeches on self-determination, motivation, and how they too could be a winner, they sought Tucker out to have their one adventurous affair with a jet pilot. And because no matter how many times it happened, he was always somewhat surprised by their advances, Tucker played a part.He behaved like a man torn from the cover of some steamy romance novel the charming rogue, the passionate pirate who would, come morning, take his ship to sea for God, Queen, and Country. Of course, usually, sometime before morning, the women would realize that under the smooth, gin-painted exterior was a guy who sniffed his shorts to check their wearability. But for a moment, for them and for him, he had been cool. Sleazy, but cool.When the sleaze got to him, he needed only to suck a few hits of oxygen from the cabin cylinder to chase the hangover, then pull the pink jet into the sky to convince himself he was a professional, competent and in control. At altitude he turned it all over to the autopilot.But now he couldnt seduce anyone or allow himself to be seduced, and he wasnt sure he could fly. The crash had juiced him of his confidence. It wasnt the impact or even the injuries. It was that last moment, when the guy, or the angel, or whatever it was appeared in the copilots seat.You ever think about God? Tucker asked Jake.Jake Skyes face went dead with incomprehension. Youre going to need to know about this stuff if you get into trouble. Kinda like checking the fuel gauges if you know what I mean.Tucker winced. Look, I heard every word you said. This seemed important all of a sudden, you know?Well, in that c ase, Tuck, yes, I do think about God sometimes. When Im with a really hot babe, and were going at it like sweaty monkeys, I think about it then. I think about a big old pissed-off Sistine Chapel finger-pointin motherfucker. And you know what? It works. You dont come when youre thinking about shit like that. You should try it sometime. Oh, sorry.Never mind, Tucker said.You cant let that kid with the Bible get to you. Hes too young to have given up on religiondoesnt have enough sin under his belt. Guys like us, best bet is that its all damn and we go directly to worm food. Try not to think about it.Right, Tucker said, totally unsatisfied. If you had a question about any piece of gadgetry on the planet, Jake Skye was your man. But spiritually, he was a hamster. Which, actually, was one of the things Tucker used to like about him. He tried not to think about it and changed the subject.So what do I need to know about flying a Lear 45?Jake seemed relieved to be back into the realm of tec hnology. I havent seen one yet, but they say it flies just like Mary Jeans old Lear 25, only faster and a longer range. Better avionics. Read the manuals when you get there.What about soaring equipment? Tuckers navigation was weak. Since hed gotten his jet license, hed depended completely on automatic systems.Youll be fine. You dont buy a four-million-dollar plane and cheap out on the navigation and radios. This doctors got an e-mail address, which means hes got a computer. Youll be able to access charts and weather, and file pip plans with that. Check the facilities at your destinations, so youll know what to expect. Some of these Third World airstrips just have a native with a candle for night landings. And check your fuel availability. Theyll sell you sewer water instead of jet fuel if you dont check. You ever deal with Third World airport cops?Tucker shrugged. Jake knew damn well he hadnt. Hed gotten his hours flying copilot in the Mary Jean jet, and theyd never taken that out side of the Continental United States except for one trip to Hawaii.Well, Jake continued, the catchword is bribe, bribe, and bribe. Offer the highest amount you can at the worst level of authority. Always have a thick roll of American dollars with you, and dont bring it to the table if youre not willing to lose it. Keep something stashed in your shoe if they tap you out.You think this doctor is going to have me hauling drugs?Good chance of it, dont you think? Besides, it doesnt matter. These people are brutal. Half the time the government guys have the same last name, so if you move up the ladder, youre just talking to the uncle of the last one that hit you. He has to charge you more out of pride.Tucker cradled his head in his hands and stared into his gin and tonic. Im fucked.Jake patted him on the arm, then drew back at the intimacy of the act. Theyre calling your flight. Youll be fine.They rose and Jake threw some gold on the table. At the gate Tucker turned to his friend. Man, I dont know what to say.Jake extended his hand. No sweat, man. Youd have done it for me.I really hate flying in the back. Check on that kid from the motel, okay.Im on it. Look, everything you need is in the pack. Dont leave it behind.Right, Tucker said. Well He turned and walked down the ramp to the plane.Jake Skye watched him go, then turned, walked to a pay phone, dialed some numbers, and waited. Yeah, its Jake. Hes on his way. Yeah, gone for good. When can I pick up my check?